In 2016, we worked on a complete brand overhaul for Africa’s Talking. The company wanted to transform itself, internally and externally, to match its growth across Afrika and its renewed strategic focus.
Our involvement was in the step-by-step creation of a new identity by working with the entire team to draw out of their hearts what the company really stood for. It also included conversations with Africa’s Talking’s key stakeholders: developers, customers and suppliers, to unearth what the brand represented.
We redefined their identity internally and then embarked on a visual re-imagination of their logo and also created an entire brand identity document as a template to enable their creative team to develop all the necessary materials.
This process was an inclusive, internal-external journey of transformation and a delight to have been a part of.