2016 brought a very exciting re-brand project our way, working with Africa’s Talking.
The team was eager to chart a way forward, and create a strong internal and external brand that would help them with their pan-African growth strategy. The project entailed aspects of branding, culture shift, organisation redefinition all rolled into one. The idea was not to leave them with an ideological and graphical template that they would then take and use and build on like only they can do.
We spent time talking to the team members, developers who work with them and their partners from across Africa to gain an insight into what was and what should be.
Graphically speaking this was the from-to: